BCRF – Fight Like a FEARLESS Girl!

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Ladies and Gents,

Were you aware that:

1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime

Every 2 minutes, a woman will hear, “You have breast cancer.”

Breast cancer is the most common cancer in women worldwide.

An estimated 40,000 American women die from breast cancer each year.

That was just a brief FYI from BCRF (Breast Cancer Research Foundation)…

Recently, I had the pleasure of attending the BCRFBright Lights, Pink City Media Showcase. The showcase serves to introduce the media to some of the organizations most important corporate partners and the items they will present this Fall for purchase that aids in breast cancer research.

Held at the beautiful Hudson Hotel Penthouse in NYC, the evening was low key yet elegantly defined by the braid bar, the photo booth, the passed hors d’oeuvres and most importantly, a room with the many delicately placed items curated by a young lady to give each of us a sense of how important the purchase of any of these products really is to saving a life.

Last year, through the engagement of customers, employees and new audiences, BCRF partners raised 27.1 million dollars towards this important research mission, comprising close to 50% of BCRF total funds raised. This fact alone, gave me a better understanding about the BCRF organization, their need for committed partners and our intent when making certain purchases.

If buying a particular handbag, watch, beauty products, workout gear, Dooney & Bourke shopper bag or HipFits bag hangers for yourself, a loved one as a birthday gift or for the holiday, saves a life…is is worth it to you?

Some of your favorite retailers are participating in this tremendous partnership. For more information about participants, please visit: www.bcrfcure.org and scroll down to the bottom of the page and click on, For Corporate Partners.



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